Saturday, 12 May 2018

new responsive search ads can show 3 headlines In Google Adwords.


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In the new search ads(beta) when you are creating responsive search ad, you can enter multiple headlines & description and Adword will helps you by test different combination automatically & learn which combination perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.

It's Great News for the SEO Expert and PPC Expert. Now Google's New Search ads are now in beta in google Adwords. In new search ad google adwords let Digital marketing expert can create an ad that show more text- and message that is more relevant to your customers. But now Responsive search ads are in beta and may not be available to all AdWords advertisers.
  • Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads.
  • Responsive search ads are currently available in English, French, German, and Spanish, with other languages on the way.
seo services Ahmedabad
 Google’s giving responsive search ads more character real estate than expanded text ads.
  • Showing  three headlines instead of two.
  • Up to two 90-character descriptions instead of one 80-character description.
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How Ad Works:

With the many headlines and description you enter more opportunities google Adwords match closely with your potential customers’ search queries, which can improve your ad performance.
After you enter headlines and descriptions, AdWords assembles the text into multiple ad combinations in a way that avoids redundancy. Over time, AdWords will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.
Article Source: Adwords Help  

Keep in mind

  • During the beta, responsive search ads can only be added to ad groups with existing text ads.
  • Some ads may not show.
  • Your ad may show up to 3 headlines and 2 descriptions.
  • Headlines and descriptions can be shown in any order, so make sure that they make sense individually and in combination.
  • Your headlines and descriptions shouldn’t violate AdWords policies or your local laws.

Related links

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Monday, 23 April 2018

Search Engine Optimization Benefits

Search engine optimization has a tremendous impact on your business. A well-ranked website will attract a lot of audience and potential buyers. SEO helps in boosting or driving traffic to your website and improve your search engine ranking. This means if you are provide SEO Freelancer Service in Ahmedabad, the person looking for that locally will find your website and maybe make a purchase or Contact. If you want your business to thrive in Ahmedabad, you will need to hire the services of professional SEO experts.
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Benefits of localised search engine optimization:

SEO has countless benefits to the owner of the website and of course to the future of the business. If the website is well ranked, it will have a good customer base and also attract a significant number of visitors/audience as well as potential buyers. SEO is very important because:
  • Most search engine users will most likely click on the 5 pages of Google result pages. For you to take advantage of this and have great number of audience visiting your site, you will need to achieve the best position on search engine ranking. Your search engine ranking determines how far your site can go. If your website is poorly ranked, you will have a lot of difficulties and challenges and you may not have a good number of customers or clients seeking your services. If you want to thrive, your website must have a good position on Google and other search engines.
  • Search engine is not all about the owner of the site and the services offered; it also aims at improving user experience and usability. It is very important for the audience or potential visitors to easily use your site. It must have easy to read and understand landing page and must contain all the relevant info and updates.
  • If your customers or visitors are happy, this will improve your rankings as you will have positive reviews and customers goodwill. This will not only improve your ranking, but will also gain you great trust from customers and search engines. This means your business will thrive because people trust the services you’re offering or products you’re selling.
  • Search engine optimization is great for social promotions of your site. Those who search your site on any of the search engines are more likely no promote and grow your site on Twitter, Facebook, Google+ and much more.
Search engine optimization is great for smooth running of the business. A website that has more than one author can tremendously benefit from SEO either directly or indirectly. Direct benefits is having an increased number of visitors and potential buyers and thus creating or boosting traffic. Indirect benefits involve having a common framework.
SEO puts you ahead of competition and makes it possible for you to compete favorably with your competitors or people offering the same or related services or products.
Website creation and design:
If you live in Ahmedabad, Gujarat (India), you may have noted that businesses are growing in such a high rate. Many website owners or services providers are making great money. If you have a great website that has been developed by a professional developer, and you have met all the search engine requirements, you stand a chance to grow in your business.
It doesn't cost much to develop a website. If you already have a website, you will only need SEO experts to help optimize your site and make it competitive.
SEO Expert Ahmedabad    

Saturday, 4 November 2017

How to Start Advertising on Facebook?

Start Advertising on Facebook

Facebook advertising works on a bidding model similar to Google ads. You bid on the price you are willing to pay to have your ad shown, and then you are charged in either one of two ways:
  • Cost-per-click (CPC): This method is as simple as it sounds, charging you for when someone clicks on your ad.
  • Cost-per-mile (CPM): This method charges you per 1000 people who see your advertisement.
In Google advertising you uses keywords in Google searches to determine which ads to display. But in Facebook ads, you bid on target demographics and keywords that appear in user profiles.

Facebook Advertising Campaign Plan:

Facebook Expert

Location:

  • You can target by country, state, city, or zip code. 
Age:
  • You can choose a range, or no upper bound maximum. Facebook gives you the option to require an exact match within an age range if you select the Require Exact Age Match box. This means that if a user turned 51 yesterday, that user will not be shown the ad for which you selected the age range of 25 to 50.
  • However, it’s better not to require an exact match because Facebook will give you a “discounted bid” for people who click your ad but are slightly outside the range (although Facebook does not provide an exact idea of “slightly” and it doesn’t specify its definition of “discounted bid”).
Interests:
  • Interests are displayed in a person’s profile and are drawn from the keywords used in their information. When you start typing, you may notice the # symbol next to some words. Facebook refers to this as “topic targeting.” For example, there may be many pages or interests around the term “bicycle.” And by selecting #bicycle, you are including all of those keywords so you don’t have to individually select each one. If you want the specific term and not a broader match, choose the term without the # symbol in front. You can also click the Switch to Broad Category Targeting link to use a broader range of general terms to target, such as “Outdoor Fitness Activities.”
Connections:
  • Here, the radio button is defaulted to “anyone,” but you can choose to include or exclude fans of the Facebook Pages where you are the admin of.
Advance Demographic:
  • Many of these selections will limit your audience heavily, so only choose these options if you have a very specific purpose.
Gender:
  • Straightforward choices of men, women, and all.




Tuesday, 12 September 2017

What Is Lead?How to Capture Leads From Facebook?

What Is Lead?
The precise definition of a 'lead' tends to vary somewhat from person to person. Definitions vary between companies. A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product.

How to Capture Leads From Facebook:

Now we know that what is lead now we start generating sales from Facebook. We can generate lead from Facebook in one of two ways: 
  1. Direct Lead: 
    Directs Lead are generated when you share your content that links directly back to a form on your website. 
  2. Indirect Lead: Indirect Lead are generated by using Facebook as an influence on the path to conversion. For Example if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping ultimately direct visitors to that landing page. 
  • EMPLOY CALL-TO-ACTIONS

https://www.facebook.com/deveshseoexpert
Click to Like Page
Earlier This Year, Facebook removed a clause from its Facebook page guideline that prohibited users from using calls-to-action on, or in the caption of, cover photos. By this option you can call your your Facebook fans to action with your cover photos.






  • INCLUDE LINKS IN CAPTIONS
    Photos on Facebook Pages received more Likes than the average post. Now while this calls on the importance of using visuals in your Facebook strategy, be sure that you’re making these photos lead gen opportunities, when appropriate, by including a link back to your website. Here’s the difference in appearance that triggers higher conversion:
  • MAKE EVENTS FOR WEBINARS  
    If you decide to host a webinar, capture leads from Facebook by creating a custom event page for that webinar. There are a couple advantages to this strategy. One is that when you invite someone to an Event, they will then receive notification for popular activity on that Event page. A Facebook Event is also more visible than a standard Facebook post.

  • HOST A FACEBOOK CHAT 
    Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. You can use a Facebook Chat to bring fans together around a conversation topic you selected. The lead gen component comes in when you share a landing page with a relevant resource throughout the chat. Whenever a question is posed that can be answered in a blog article, Facebook, or other resource you have on your website, use it for an opportunity to link to that site page. That will give your Facebook fans various places to ultimately become a lead from. You can also accomplish this by participating in other Facebook Chats -- just be sure you offer resources where helpful and not in a spamming technique.



    NEXT POST COMING SOON:

    How to Start Advertising on Facebook? 
     



Tuesday, 5 September 2017

WHAT TYPE OF CONTENT YOU SHOULD POST ON FACEBOOK ?

THE TYPE OF CONTENT YOU SHOULD POST ON FACEBOOK 


Facebook captures 10% of all internet visits, with visitors spending an average of 28 minutes on the site. Even more revealing, 50% of Facebook Fans prefer brand pages to company websites.

Content is Most Impotent on Facebook, too.

Content isn’t the key to your Facebook strategy - it is your Facebook strategy. Without content you wouldn’t be able to:Update your Facebook Status, Launch Facebook Ads, Share to thoughts and information with fans.
Use Facebook Pages as your means for answering such questions or curiosities through any variety of the following content types:


  1. FAQ:
    Every business has ten or more frequently asked questions. Rather than retyping the answers every time someone posts the question on your Facebook Page or asks you via email, list the answers on an easily accessible page on your website.

     
  2. BLOGGING:
    Blogging can be extremely helpful in these content creation efforts. Fresh content not only engages your Facebook community, but it also has the potential to bring more SEO love to your website.Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money. Google loves fresh posts will display them higher in the search results. A blog also gives you a reason to send people to your website on a regular basis, which is why many corporate brands blog.
      
  3. Relatable Examples: 

    By the examples you can connect with your audience. Whether this is a case study on how to use your product better, an inspirational example of how to be a more efficient cookie eater, or a testimonial left on your website. 

  4. Visuals: 
    Visual photos — content and videos — saw a 65% increase in engagement.
  5. Pose Questions:

    According to research from social media experts pose question is an excellent way to generate more comments. Asking questions on Facebook, just keep in mind while questions do encourage coments, they tend to garner fewer likes and shares.


     
  6. Quotes or Facts:
    Quotes and facts is easiest way to garner attention from your audience. simply post a statistic or quote relevant to your industry. This type of short-form content is very low commitment for the reader, making it easier for them to accept and act on the message via a Like, comment, or share. 



  7. Videos:


    Videos involve a longer commitment from your Facebook audience. Just be sure that when you do post a video, it’s good enough to merit a reader’s time.

 

 


 


Thursday, 13 July 2017

Which Is Better for SEO? Sub Domains or Sub Directories

subdomainThe URLs and the navigation of a site do matter for SEO but the elements of site structure that affect SEO don't end here. For example, take sub domains and sub directories. These are another example of a site's structural elements that do influence how Google ranks results. While the difference between when a page is in a sub directory (also called a sub folder) vs when it's on a sub domain might not be always huge, there are cases when it really matters if you use sub domains or sub directories.


The Difference Between a Sub Domain and a Sub Directory:

First we clarify the difference between sub directories & sub domain before we discuss about advantages and disadvantage. In sub domain our Urls will look like this: abc.yoursite.com / subdomain.domain.com. we use sub domain part before domain this part for google and site visitors, that the content of subdomain and domain is different from each other.Sub domains are used for business sites. where blog is separate from site. i.e. blog.yoursite.com, Site with forum, forum.yoursite.com. There is not a rule when SEO Expert use sub domain and when sub directories but is your content is good and unique from your website, then you go with sub domain and if your content is not much different from your main content than you go with sub directories.

SEO Benefits of Sub Domains

It's hard to say that sub domains are better for SEO or not because Search Engine Optimization (SEO) depends on many other factors. However, one of the cases when you would benefit from a separate domain is when you have multiple pages for a single keyword. Google generally limits the number of search result per domain, but this doesn't apply on sub domains. For Ex. if you had domain with sub directories and have 5 relevant results, google will show only 1 or 2 of them, but if you had 5 sub domains 2 or 3 result per sub domain (10 to 15 altogether) will be shown. sub domain just to trick Google to show more results from your site ‐ this might not work and you will have wasted your time and effort.

Monday, 19 June 2017

On page SEO Technique to rank on the first page-2017

You probably know that Google Changs its algo. and ranked only those sites who follow google guidelines and satisfy users. Now, Google doesn’t only consider On-Page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. The latest SEO technique and tricks given by great SEO Experts in the industriy. It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017

On page SEO


Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.
So when we do SEO-Optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.
  1. Improve user experience. 
  2. Heading Tags
  3. Ensure that readers coming from search engines spend a lot of time on your site.
  4. Post Permalink Structure
  5. Create good content.
  6. Blog Post Title
  7. Keyword Density
  8. Meta Tags
  9. Images
  10. Word Count Per Post
  11. Internal Linking
  12. External Linking
  13. Write Engaging Content