How to Start Advertising on Facebook?

Start Advertising on Facebook

Facebook advertising works on a bidding model similar to Google ads. You bid on the price you are willing to pay to have your ad shown, and then you are charged in either one of two ways:

• Cost-per-click (CPC): This method is as simple as it sounds, charging you for when someone clicks on your ad.
• Cost-per-mile (CPM): This method charges you per 1000 people who see your advertisement.

In Google advertising you uses keywords in Google searches to determine which ads to display. But in Facebook ads, you bid on target demographics and keywords that appear in user profiles.

Facebook Advertising Campaign Plan:

Location:

• You can target by country, state, city, or zip code. 

Age:

• You can choose a range, or no upper bound maximum. Facebook gives you the option to require an exact match within an age range if you select the Require Exact Age Match box. This means that if a user turned 51 yesterday, that user will not be shown the ad for which you selected the age range of 25 to 50.
• However, it’s better not to require an exact match because Facebook will give you a “discounted bid” for people who click your ad but are slightly outside the range (although Facebook does not provide an exact idea of “slightly” and it doesn’t specify its definition of “discounted bid”).

Interests:

• Interests are displayed in a person’s profile and are drawn from the keywords used in their information. When you start typing, you may notice the # symbol next to some words. Facebook refers to this as “topic targeting.” For example, there may be many pages or interests around the term “bicycle.” And by selecting #bicycle, you are including all of those keywords so you don’t have to individually select each one. If you want the specific term and not a broader match, choose the term without the # symbol in front. You can also click the Switch to Broad Category Targeting link to use a broader range of general terms to target, such as “Outdoor Fitness Activities.”

Connections:

• Here, the radio button is defaulted to “anyone,” but you can choose to include or exclude fans of the Facebook Pages where you are the admin of.

Advance Demographic:

• Many of these selections will limit your audience heavily, so only choose these options if you have a very specific purpose.

Gender:

• Straightforward choices of men, women, and all.

What Is Lead?How to Capture Leads From Facebook?

What Is Lead?

The precise definition of a 'lead' tends to vary somewhat from person to person. Definitions vary between companies. A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product.

How to Capture Leads From Facebook:

Now we know that what is lead now we start generating sales from Facebook. We can generate lead from Facebook in one of two ways: 

1. Direct Lead: 
   Directs Lead are generated when you share your content that links directly back to a form on your website. 
2. Indirect Lead: Indirect Lead are generated by using Facebook as an influence on the path to conversion. For Example if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping ultimately direct visitors to that landing page. 

• EMPLOY CALL-TO-ACTIONS

Click to Like Page

Earlier This Year, Facebook removed a clause from its Facebook page guideline that prohibited users from using calls-to-action on, or in the caption of, cover photos. By this option you can call your your Facebook fans to action with your cover photos.

• INCLUDE LINKS IN CAPTIONS
  Photos on Facebook Pages received more Likes than the average post. Now while this calls on the importance of using visuals in your Facebook strategy, be sure that you’re making these photos lead gen opportunities, when appropriate, by including a link back to your website. Here’s the difference in appearance that triggers higher conversion:

• MAKE EVENTS FOR WEBINARS  
  If you decide to host a webinar, capture leads from Facebook by creating a custom event page for that webinar. There are a couple advantages to this strategy. One is that when you invite someone to an Event, they will then receive notification for popular activity on that Event page. A Facebook Event is also more visible than a standard Facebook post.
  
  
• HOST A FACEBOOK CHAT 
  
  Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. You can use a Facebook Chat to bring fans together around a conversation topic you selected. The lead gen component comes in when you share a landing page with a relevant resource throughout the chat. Whenever a question is posed that can be answered in a blog article, Facebook, or other resource you have on your website, use it for an opportunity to link to that site page. That will give your Facebook fans various places to ultimately become a lead from. You can also accomplish this by participating in other Facebook Chats -- just be sure you offer resources where helpful and not in a spamming technique.
  
  
  
  
  
  
  NEXT POST COMING SOON:
  
  
  How to Start Advertising on Facebook? 
   

WHAT TYPE OF CONTENT YOU SHOULD POST ON FACEBOOK ?

THE TYPE OF CONTENT YOU SHOULD POST ON FACEBOOK 

Facebook captures 10% of all internet visits, with visitors spending an average of 28 minutes on the site. Even more revealing, 50% of Facebook Fans prefer brand pages to company websites.

Content is Most Impotent on Facebook, too.

Content isn’t the key to your Facebook strategy - it is your Facebook strategy. Without content you wouldn’t be able to:Update your Facebook Status, Launch Facebook Ads, Share to thoughts and information with fans.

Use Facebook Pages as your means for answering such questions or curiosities through any variety of the following content types:

1. FAQ:
   
   Every business has ten or more frequently asked questions. Rather than retyping the answers every time someone posts the question on your Facebook Page or asks you via email, list the answers on an easily accessible page on your website.
   
   
    
2. BLOGGING:
   
   Blogging can be extremely helpful in these content creation efforts. Fresh content not only engages your Facebook community, but it also has the potential to bring more SEO love to your website.Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money. Google loves fresh posts will display them higher in the search results. A blog also gives you a reason to send people to your website on a regular basis, which is why many corporate brands blog.
     
3. Relatable Examples: 
   
   
   
   By the examples you can connect with your audience. Whether this is a case study on how to use your product better, an inspirational example of how to be a more efficient cookie eater, or a testimonial left on your website. 
   
   
4. Visuals: 
   Visual photos — content and videos — saw a 65% increase in engagement.
5. Pose Questions:
   
   
   
   According to research from social media experts pose question is an excellent way to generate more comments. Asking questions on Facebook, just keep in mind while questions do encourage coments, they tend to garner fewer likes and shares.
   
   
   
   
    
   
6. Quotes or Facts:
   Quotes and facts is easiest way to garner attention from your audience. simply post a statistic or quote relevant to your industry. This type of short-form content is very low commitment for the reader, making it easier for them to accept and act on the message via a Like, comment, or share. 
   
   
   
   
7. 
   
   Videos:
   
   
   
   
   
   Videos involve a longer commitment from your Facebook audience. Just be sure that when you do post a video, it’s good enough to merit a reader’s time.